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“If I have seen further, it is by standing upon the shoulders of giants” – Sir Isaac Newton When Chris Reynolds co-founded Investment Planning Counsel in 1996, he set out on a mission to help entrepreneurial financial advisors build better businesses. Since then, he’s remained steadfast in this mission. Chris believes that at the heart of any great business is remarkable client experience: how you meet the needs of your clientele, how you evolve with them as they change and, ultimately, how you leave your clients feeling about you after every single interaction they’ve had with you and your business. A life-long learner, Chris is always learning from the best of the best – from within our industry and from outside. In his podcast, Turning the Page, Chris will bring you the stories, the lessons, and the winning ideas from the people who have made it and from those who are reshaping the future of financial advice.
Episodes

Monday Mar 17, 2025
Monday Mar 17, 2025
Exceptional customer service isn’t about avoiding mistakes—it’s about how you handle them when they happen. In this episode, we explore the power of trust, the importance of standing by your brand values, and how one luxury hotel turned a major booking mishap into an unforgettable experience. Learn how businesses that go above and beyond to make things right not only win back customers but turn them into lifelong advocates.
Three Biggest Takeaways:
- How to Turn a Negative Experience into a Positive One – Learn why fixing mistakes with integrity and generosity can create lifelong brand loyalty.
- The Three Pillars of Trust – Discover the key factors that make customers feel confident in your business: what you stand for, what you deliver, and how reliable you are.
- Short-Term Cost, Long-Term Gain – Why great companies are willing to take a financial hit in the short term to strengthen their brand and customer relationships in the long run.
Schedule a virtual coffee with me at https://aspect.ipcc.ca/turning-the-page-podcast#grabcoffeewithchris
Follow the podcast on Instagram at https://www.instagram.com/turningthepage_podcast
If you’ve found this episode useful, or know of someone who could gain from it, I’d appreciate it if you would share it with them. Or subscribe and follow Turning the Page on Apple, Spotify or whatever podcast app you use!
Cheers,
Chris
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