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“If I have seen further, it is by standing upon the shoulders of giants” – Sir Isaac Newton When Chris Reynolds co-founded Investment Planning Counsel in 1996, he set out on a mission to help entrepreneurial financial advisors build better businesses. Since then, he’s remained steadfast in this mission. Chris believes that at the heart of any great business is remarkable client experience: how you meet the needs of your clientele, how you evolve with them as they change and, ultimately, how you leave your clients feeling about you after every single interaction they’ve had with you and your business. A life-long learner, Chris is always learning from the best of the best – from within our industry and from outside. In his podcast, Turning the Page, Chris will bring you the stories, the lessons, and the winning ideas from the people who have made it and from those who are reshaping the future of financial advice.
Episodes
Monday May 12, 2025
Monday May 12, 2025
This episode is all about what happens when a financial advisor decides "there's got to be a better way"—and then builds it. Brandon Chapman, Founder of AdvisorFlow, joins me to talk about his journey from bootstrapping his advisory business in a basement apartment to leading one of Canada's rising fintech platforms. We get into what clients actually want, why most digital experiences still feel like 2007, and how to scale without losing your human touch.
Brandon Chapman, CFP, is a financial advisor and entrepreneur with over a decade of experience operating his own advisory practice. He is also a key contributor at AdvisorFlow, a fintech company focused on streamlining the digital onboarding experience for advisors and their clients. Brandon is passionate about elevating the digital client experience and helping advisors modernize their practice through thoughtful technology, storytelling, and a strong online presence.
Things to Ponder from This Show…
- The Client Experience Is the Brand: Whether digital or in-person, every interaction shapes how clients talk about you. A remarkable experience earns referrals; an unremarkable one does the opposite.
- Most Digital Experiences Are Still Broken: Advisors often mistake tech for PDFs with a logo. Today’s clients expect seamless, intuitive experiences like they get from Apple or Amazon—and anything less is a liability.
- Tech Enables Scale, but Human Touch Builds Trust: Tools like Advisor Flow help advisors grow by automating onboarding and compliance—but trust is still earned through planning-first conversations, not just product pitches.
Schedule a virtual coffee with me at https://aspect.ipcc.ca/turning-the-page-podcast#grabcoffeewithchris
Follow the podcast on Instagram at https://www.instagram.com/turningthepage_podcast
If you’ve found this episode useful, or know of someone who could gain from it, I’d appreciate it if you would share it with them. Or subscribe and follow Turning the Page on Apple, Spotify or whatever podcast app you use!
Cheers,
Chris
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